MICE Tourism – a term that has gained momentum worldwide in recent times has an equal share of popularity in India as well. Let us explore what is MICE tourism.

MICE Tourism Definition

MICE = Meetings, Incentives, Conferences, and Exhibitions.
Acronym MICE, if expanded, give a general idea about the term:

  • M = Meetings (To manage all arrangements; which is required in normal general Meetings)
  • I = Incentive (To organize incentive tour for your corporate)
  • C = Conferences (To organize meetings of wide level called conference and manage all arrangements for larger groups)
  • E= Exhibitions (To organize exhibitions at global level on various exhibition grounds)

Sometimes, ‘C’ and ‘E’ are referred to as conventions and events respectively.

In corporate world, meetings, conferences and exhibitions are organized at exotic tourist destination to encourage the employees and perk up their efficiency. Realizing the benefits to business with MICE, this trend has gained popularity in the industry.

MICE in tourism industry generally includes a well-organized program centered on a particular theme. These themes may include a profession, a hobby, or an educational matter. With its own trade shows (IMEX) and practices, such tourism has a specialized area. MICE events follow a process of marketing and bidding. Usually bid on by expertise convention department set in particular nations, this procedure is often performed several months or even years ahead of the actual event.

Famous MICE Destination – Using off-site workdays to motivate staff and improve their productivity is gaining popularity in the corporate world. Companies are also realizing the benefits to their business when regional dealer conferences, incentive trips and focused business meetings are organized in exotic locations which include sightseeing, recreation and shopping. MICE is used to refer to a particular type of tourism in which large groups, usually planned well in advance, are brought together for some particular purpose.

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